Skip to content Skip to sidebar Skip to footer

Cricket is an international sport, watched and loved in many countries and followed with a passion. English colonialism attributed to the globalization of cricket and spread this sport through various nations. Commercialization and changes in culture transformed this game into a global phenomenon. The audience of this game has increased multifold in few previous years. The change in power dynamics surrounding this game also indicates the change in its geographical reach. British colonies which had received this game as a part of their colonization are now more equivalent players in this international game. Privilege does not lie with western nations anymore. England and Australia do not dominate the game as they used to with the advancement that Asian countries have been making in the game.
Multinational investments, broadcast rights, and technological aspects are also major contributing factors in the globalization of cricket. All these factors together have made this sport more accessible to a larger audience. The introduction of league matches like the Indian Premier League is also a contributing factor in turning this game into a sensation. League matches made the gentlemen’s game more interesting, fun, and happening to watch, resulting in a higher number of viewers and a higher amount of profit. The TV audience for the 2015 ICC Cricket World Cup was estimated at over 2.5 billion by The Guardian news and these viewers were spread over 200 countries. This whopping number made the 2015 Cricket World Cup the third most-watched global sporting event. Cricket was behind the football World Cup and Super Olympics. Now if that does not scream globalization what else does?


The attention of international media also shows where the power lies. With the advent of league matches, we can see how keen global media is about facilitating the news of this rapidly growing sport. New match formats are highly marketable and lucrative. We cannot deny the importance of media for the growth of the sport. Narratives, values, ideas get circulated and promoted within official and public culture when the media pays attention.
The increasing popularity of this game in the Indian sub-continent cannot be overlooked and how it has started to become the center of power is evident in the shift of cricket headquarters in recent times. Market forces and state authorities released about this shift during Hero Cup 1993 and since then we can see a major transformation taking place in the political-economic scenario. With the introduction of the Indian Premier League, this transformation became faster and stronger.
We all can see that the shift had started a long time ago and now the power to control this sport does not lie with the Western countries. Other more powerful nations and wealthier cricket boards are in the field now and they cannot be avoided just because cricket originated in England. It is a global sport now and would have to follow the force of the global market.

Show CommentsClose Comments

Leave a comment