- The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the IPL
- As a part of this engagement, STUDDS will also produce exclusive, co-branded limited-edition riding helmets
New Delhi: World’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), STUDDS Accessories Ltd. to be Associate Sponsor of Rajasthan Royals for the Indian Premier League 2021 and 2022 seasons. Rajasthan Royals and STUDDS have today announced its partnership. Under the agreement, the helmet brand feature on the playing helmets and caps of the IPL team.
Being a winner in the field of quality and safety, the brand has now stepped into the field of cricket as well, by affiliating with one of the most sought-after cricket franchises in the world, Rajasthan Royals, as their valuable partner.
Based on the terms of the arrangement, Rajasthan Royals will sport logo of STUDDS on the leading side of playing headgear including helmet and caps during the 14th and 15th editions of the league. As a part of this engagement, STUDDS will also produce exclusive, co-branded limited-edition riding helmets, which will be available for purchase in the market, making it a lifestyle choice for its customers.
Commenting on the partnership, Gaurav Bhola, GM-SALES & Marketing, Studds Accessories Ltd., said, “It’s a matter of pride for us to be associated with Rajasthan Royals as their associate sponsor. This partnership not just adds a Royal touch to our brand but also helps in further strengthening our commitment towards providing the best safety and quality products as well as services in the country. We would also like to thank the entire Rajasthan Royals team for coming on board with us in our journey to promote safety gear and we hope for a long term partnership with them.”
Jake Lush McCrum, COO, Rajasthan Royals, welcomed their new partner on-board, “At Rajasthan Royals, we are privileged to have the opportunity to work and associate with some of the best brands in the business. We are delighted to be welcoming on-board our new Associate Partner, STUDDS Accessories Ltd, which is known worldwide for its quality, and commitment to the safety of its consumers. I’m excited to see the content that the teams will create around this arrangement.”
STUDDS has been consistently undertaking exciting initiatives for its customer base to redefine the range of two-wheeler helmets and accessories with an aim to focus on style, design, and best in class quality.
With state-of-art manufacturing facilities which are four in numbers and having the capability to churn out more than 14 million helmets every year, STUDDS is very well poised to move upward in this industry.