Cricket Australia imposes restrictions on IPL franchises on usage of their players in advertising campaigns

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Cricket Australia has stated that Australian players should not be seen promoting betting, fast food, alcohol and tobacco brands during the IPL .

A recent advisory from the Board of Control for Cricket in India (BCCI) to the IPL franchises says quoting the CA, “a full team photo – for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast food restaurants, tobacco or betting.”

The Australian board has put in a few other restrictions too,  for example  – no more than one player from a Big Bash League (BBL) side and a state team should be used in advertising campaigns.

 BCCI mail states that , “Cricket Australia has imposed the following restrictions on Franchisees’ use of Australian players in advertising and/or promotional materials: In any specific advertising or promotional activity featuring any Australian player (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising), each Franchisee may only use: (a) no more than 1 Player who has a Central Contract with Cricket Australia; and/or; (b) no more than 1 Australian Player from the same Australian State; and (c) no more than 1 Australian Player from the same Big Bash team…”

The mail further reads, “By way of example: A Franchisee may, subject to compliance with the remainder of these Player Regulations, the Player ID guidelines and the Player Contract, use three Australian players in any advertising material as long as no more than one has a Central Contract and all three are from different States and Big Bash teams.” More specifically, a team cannot use two New South Wales (an Australian State) or Sydney Sixers (a BBL side) players in one campaign.

In all , there are 19 Australians that will be playing in IPL 2021 , hence the franchisees will have their work cut out when they get into the process of organising  advertising campaigns 

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